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Cookie Policy
Last updated: January 10, 2026
This Cookie Policy explains what cookies are, how Verdan Holdings S.A. de C.V. uses them on its website verdanholdings.com, the types of cookies we employ, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you don't have to re-enter them each time you return to the site or navigate from one page to another.
2. Types of Cookies We Use
Necessary Cookies: Essential for basic website functionality. They enable core functions such as page navigation, access to secure areas, and storage of your cookie preferences. These cookies do not collect information that can be used for marketing purposes. Analytics Cookies: Help us understand how visitors interact with our website by providing information about pages visited, time spent, and any errors encountered. All information collected by these cookies is aggregated and therefore anonymous. Advertising Cookies: Used to track browsing activity and display relevant ads. They also help limit the number of times an ad is shown and measure the effectiveness of advertising campaigns.
3. Google Consent Mode v2
Our site implements Google Consent Mode v2, a consent management framework that adjusts the behavior of Google tags (Google Analytics and Google Ads) based on user privacy preferences. How it works: • By default, all storage types (ad_storage, analytics_storage, ad_user_data, ad_personalization) are set to 'denied'. • Only when you grant explicit consent through our cookie banner does the consent state update to 'granted'. • If you reject non-essential cookies, Google tags run in restricted mode without storing tracking cookies or collecting identifiable data. • Your consent preference is stored in your browser's local storage (localStorage) and automatically applied on subsequent visits. This ensures that no tracking or advertising cookies are activated without your prior authorization, complying with best practices for privacy and data protection.
4. Third-Party Cookies
Our site may use third-party services that set their own cookies: • Google Analytics (analytics_storage): For web traffic analysis. • Google Ads (ad_storage, ad_user_data, ad_personalization): For advertising campaign management. These third-party cookies are only activated after obtaining your explicit consent through our cookie management system.
5. How to Manage Your Preferences
You can manage your cookie preferences in the following ways: • Cookie Banner: When visiting our site for the first time, you are presented with a banner where you can accept all cookies, reject non-essential ones, or customize your preferences. • Preferences Link: In the footer of our site, you will find a 'Cookie Preferences' link that allows you to modify your consent at any time. • Browser Settings: You can also control and delete cookies through your web browser settings. Please note that deleting cookies from our site will reset your preferences and the banner will reappear. For more information on managing cookies in your browser, consult your browser's help documentation.
6. Changes to This Policy
We reserve the right to update this Cookie Policy at any time. Changes will be published on this page with the date of the last update. We recommend reviewing this policy periodically.
7. Contact
If you have questions about our Cookie Policy, you can contact us through: • Email: privacidad@verdanholdings.com • Address: Av. Paseo de la Reforma 250, Floor 12, Col. Juárez, Alcaldía Cuauhtémoc, C.P. 06600, Mexico City, Mexico